Lingerie yog ib qho ntawm ob peb pawg khw muag khoom uas tau pom cov kev hloov pauv loj nrog lub sijhawm. Tus kab mob kis thoob qhov txhia chaw tau nrawm dua qhov kev nyiam hnav khaub ncaws uas twb muaj lawm, nqa lub khob mos mos, cov ris tsho ua kis las, thiab cov ris tsho so kom haum rau pem hauv ntej. Cov khw muag khoom yuav tsum tau xav txog kev ruaj khov thiab ntau haiv neeg, nrog rau cov nqi hloov pauv kom nyob twj ywm hauv kev ua si hauv kev ua lag luam dynamic.
Tshawb nrhiav tam sim no kev ua lag luam kev hem thawj thiab cov hauv kev los txhawb kev loj hlob hauv cov khw muag khoom lingerie.
Lub ntsiab tseem ceeb hauv kev lag luam lingerie
Lingerie suav txog 4% ntawm tag nrho cov poj niam khaub ncaws muag hauv online hauv Tebchaws Meskas thiab United Kingdom ua ke. Thaum qhov no yuav tshwm sim tsis tseem ceeb, qhov kev tshawb fawb tshiab qhia tau hais tias qhov kev thov rau thoob ntiaj teb lingerie kev lag luam loj thiab sib koom yog nyob ib ncig ntawm $ 43 nphom hauv 2020 thiab kwv yees mus txog kwv yees li $ 84 nphom thaum kawg ntawm 2028.
Ntawm cov neeg ua si thoob ntiaj teb loj tshaj plaws hauv kev lag luam lingerie yog Jockey International Inc., Victoria's Secret, Zivame, Gap Inc., Hanesbrands Inc., Triumph International Ltd., Bare Necessities, thiab Calvin Klein
Ntiaj teb no lingerie lag luam los ntawm hom
●Brassiere
●Knickers
● Cov khaub ncaws hnav
● Lwm yam (kev tshwj xeeb: loungewear, cev xeeb tub, kis las, thiab lwm yam)
Ntiaj teb no lingerie lag luam los ntawm kev faib channel
● Cov khw muag khoom tshwj xeeb
● Ntau lub khw muag khoom
● Online
Trends hauv eCommerce
Thaum lub sijhawm muaj kev sib kis, tau muaj qhov nce ntxiv hauv qhov kev thov rau kev ua haujlwm-los ntawm-tsev cov khaub ncaws kev nplij siab thiab xoom-xav (tsis muaj seamless) cov khoom muaj los ntawm eCommerce.
Kuj tseem muaj kev hloov pauv ntawm cov neeg siv khoom yuav khoom. Vim tias muaj kev sib kis, ntau tus poj niam tau tig mus rau kev yuav khoom hauv online rau lawv cov khaub ncaws sab hauv, uas lawv tuaj yeem nrhiav tau ntau yam kev xaiv. Qhov zoo ntawm qhov kev xaiv no yog tias lawv muaj kev ceev ntiag tug ntau dua.
Tsis tas li ntawd, qhov kev xav tau yooj yim dua ntawm lub cev duab ntawm lub puam tau ua rau lub duav siab ua luam dej tau txais koob meej.
Raws li kev sib raug zoo, kev xav tau nce ntxiv rau qhov tseem ceeb ntawm lub cev cov yam ntxwv ntawm lub cev yuav ua rau cov hneev taw ntawm lub ntiaj teb lingerie kev ua lag luam, thiab cov neeg ua lag luam yuav tsum suav nrog cov hom ntawm lub cev.
Cov neeg siv kev noj qab haus huv hloov pauv ua ke nrog cov nyiaj tau los pov tseg ntau dua yog qhov yuav ua rau muaj txiaj ntsig zoo nkauj lingerie ntu. Premium lingerie service muaj xws li:
● Cov lus qhia tshwj xeeb / kev pabcuam / ntim khoom
● Cov qauv tsim zoo, cov khoom siv
● Cov duab muaj npe muaj zog
● Lub hom phiaj cov neeg siv khoom
Lingerie lag luam: yam uas yuav tsum nco ntsoov
Ntau tus neeg siv khoom sim qhia lawv tus cwj pwm los ntawm cov khaub ncaws, yog li, cov duab ntawm lub npe yuav tsum tsis yog tsuas yog zoo ib yam li cov cim npe tab sis kuj txhawb cov neeg siv khoom tus kheej. Feem ntau, cov neeg siv khoom yuav hauv khw lossis yuav los ntawm cov npe uas txhawb nqa lawv tus kheej cov duab.
Rau cov poj niam, nws yog ib qho tseem ceeb sib npaug uas lawv tseem ceeb rau lwm tus nyiam qhov muab. Txawm li cas los xij, ua kom muaj kev nplij siab thiab kev nkag siab ntawm kev ywj pheej yog qhov tseem ceeb tshaj plaws.
Kev tshawb fawb qhia tau hais tias cov tub ntxhais hluas cov neeg tuaj saib tsis tshua muaj npe loyal thiab ntau impulsive thiab tus nqi-tsav cov neeg siv khoom. Hauv qhov sib piv, cov neeg siv khoom nruab nrab hnub nyoog dhau los ua siab ncaj thaum lawv pom lub npe uas lawv nyiam. Qhov no txhais tau tias cov tub ntxhais hluas yuav tuaj yeem hloov mus rau cov neeg siv khoom ncaj ncees thaum lawv muaj hnub nyoog. Cov lus nug yog - lub hnub nyoog twg yog qhov nruab nrab tig taw tes? Rau cov khoom kim heev, ib pab pawg hnub nyoog yuav tsum tau teev tseg thiab ua haujlwm nrog ntau zog los hloov lawv mus rau cov neeg siv khoom ntev ntev.
Kev hem
Txoj kev loj hlob tsis tu ncua ntawm cov khaub ncaws zoo sib xws yog tsim los ntawm cov poj niam yuav ntau dua bras thiab ris tsho hauv qab tshaj li qhov lawv xav tau raws li lub neej ntawm cov khoom. Txawm li cas los xij, yog tias cov neeg siv khoom hloov mus rau lub neej minimalistic, kev muag khoom yuav raug cuam tshuam ntau.
Tsis tas li ntawd, cov qauv hauv qab no yuav tsum tau xav txog:
● Cov tuam txhab lag luam yuav tsum tau ceev faj nrog lub cev duab sawv cev hauv cov khoom lag luam, vim tias tib neeg xav tau ntau dua thiab xav tau
Muaj cib fim
Cov poj niam uas muaj cov duab curvier thiab cov poj niam laus yog cov neeg siv khoom muaj txiaj ntsig uas tsim nyog saib xyuas tshwj xeeb. Lawv feem ntau yog cov khoom lag luam ncaj ncees, yog li cov tuam txhab yuav tsum ua kom lawv cog lus rau cov neeg siv khoom los ntawm kev muab cov kev pabcuam ncaj ncees, cov ncauj lus kom ntxaws txog kev lag luam kev sib txuas lus, thiab muaj cov neeg ua haujlwm paub txog kev muag khoom.
Lub xub ntiag ntawm influencers yuav tsum tau coj mus rau hauv tus account thiab. Yog tias cov neeg tuaj saib lub hom phiaj raug xaiv kom zoo, kev tshaj tawm xov xwm los ntawm tus neeg muaj kev cuam tshuam tuaj yeem ua rau cov neeg siv khoom txaus siab, pab lawv kom paub txog kev sau cov npe ntawm cov npe, thiab txhawb kom lawv mus xyuas lub khw.
Post lub sij hawm: Jan-03-2023